Pay-Per-Call is a key driver in digital marketing these days. This highly effective campaign tool can help drive new business for your companies in dynamic ways.
What is Pay-Per-Call?
Pay-Per-Call is part and parcel of a much larger mechanism in the marketing space-- Performance Marketing. In order to understand the value and functionality of Pay-Per-Call, you need to understand how Performance Marketing works and how it gives your business an advantage in a mobile, multi-channel world.
One way to think of Performance Marketing is as traditional display ads come to life. This real-time engagement and interactivity provides a lot of advantages to businesses, including:
● Higher quality leads
● Precision targeted advertising
● More conversions
● More motivated end users
● More revenue
Pay-Per-Call technology is a system of three different components that work in tandem. These components are:
Optimize your marketing approach by tracking calls back to marketing component that drove it-- i.e. ad or landing page
Use optimized, real-time data, including keyword terms and caller location, to route calls more effectively.
Confirm lead quality and oversee charges more efficiently via call analytics and recordings.
Not every purchasing decision is simple. Getting conversions in niches such as insurance, travel, or home financing, for example, means guiding end users through a more complex purchasing process. Engaging end users through a phone call is typically much more effective in these scenarios.
DID YOU KNOW?
Calls convert to revenue 10x more than web forms, making them the lead type advertisers want most. (BIA/Kelsey)
The Power of Pay-Per-Call
With Pay-Per-Call, your business can:
Transform Display Ads
Pay-Per-Call brings a new dynamic and interactivity to previously static options like display ads. Pay-Per-Call CTAs from mobile ads have been shown to result in calls that are half a minute longer than calls generated from offline options, translating into more engagement and more conversions.
Use Call CTAs to Redefine Campaigns
Make your call-centered CTA action-oriented. Phrases that leverage active language like “Call Now” make it that much more likely that your end user will not only take action, but take the action you want and call instead of filling out a form once they reach your landing page.
Pay-Per-Call gives you the ability to mine conversations for key metrics that affect your sales and bottom line, including:
Call Duration / Day of Week
The heart and soul of call analytics. Identify longer calls and see what makes them work.
Calls change from day to day. Categorize calls by day and gain insight into how the when affects your call quality.
Enhance Seller Performance
Analyze seller performance by extracting calls in which your sellers utilized specific keyword phrases. Assess whether agents are hitting the right selling points and effectively addressing customer pain points.
Pay-per-call technology delivers the ability to search through calls and identify the keywords that are driving conversations in your space. Leverage this to optimize campaigns.